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How Much Can SEO Grow Your Business?
Every week, sometimes every day or multiple times in a day, I get asked, “How long until I see results from SEO?”
The answer to this question is complicated and depends heavily on many factors.
I think this video will clear up this question…or it will confuse you more
If you have any questions about your specific situation and how long it will take, please contact me.
Don’t build an SEO House out of Popsicle sticks!
Here’s a situation I ran into recently that shows what SEO can be for a company:
Their market potential goes well into the millions of dollars of revenue every year. The amount of visitors they’ve lost is about 55k/m or 660k/year! And, their market is so big online that what they had before is tiny compared to what is possible.
These are no small value visitors. This is a national e-commerce site that sells many expensive items over $1,000. So, the value of a single sale is very high.
I’m also aware of a company that makes a whopping $70 million/year with 2 sites with just SEO. Great stuff. Can’t say I’m too surprised.
What parts of your Search Engine Optimization should you do yourself and what parts do you need a consultant for?
Quick look at what the video below is about:
For detailed description of why I put each in which category and what Robot Butlers have to do with Google, watch this video:
Sometimes it is useful to remind ourselves what Google and, to a lesser degree, other search engines have done for society as a whole.
The amount of information that immediately available to us is staggering compared to 20 or 40 years ago. This isn’t double. No, its not 10x. Frankly, I don’t know an exact number. I suspect it is somewhere between 100,000x and trillions or more. Hard to say exactly. Either way you look at it, it is a REALLY BIG NUMBER even if you bought every encyclopedia in existence at the time and had it near you.
Google gets a lot of (deserved) credit because before they came along the search results were really bad and ridiculously easy to manipulate.
Google had 1 concept that they executed very well that changed the world forever. The internet is a popularity contest to Google. The more people (websites) that like you (link to you) the more other people (Google) like you (send you organic traffic).
Essentially, they were the 1st to really take a good, deep look at the linking landscape of the internet as a whole. This is still fundamental to their algorithm today. They do some parts a little differently, but the core is close to the same as nearly 20 years ago.
Is Google worth their $650 Billion market capitalization to society? Sounds about right to me!
Thanks be to our Search Engine Overlords!
Not that ALL pie charts about SEO are bad and not useful (I made some valid ones about On Page SEO).
However, this is a common type that I’ve seen many many times by Authorities in SEO:
(click image for larger image)
Here’s the video where I explain why the monkey is so confused about the Search Engine Optimization metrics:
The situation is usually far more complicated than 1 pie chart can explain.
It is very easy to build the wrong road-map for your Search Engine Optimization plans.
Follow these 3 simple tips and you’ll be much more likely to create a good strategy:
Contact me if you have any questions about this.