Friday, July 31, 2015

Tracking Search Engine Optimization Progress

Tracking Search Engine Optimization Progress I recently was asked about how we know if Search Engine Optimization is working on a website.  More people should be asking this! Many customers come to me with a hard idea in their head for how they will measure my success.  Sometimes that works out and is reflective of reality.  Sometimes it does not […]

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Tracking Search Engine Optimization Progress

Thursday, July 16, 2015

When Will SEO Die?

When Will SEO Die? Have you ever read an article about why SEO is dying?  I know I have read too many to count. I shot a video describing when I think Search Engine Optimization will die and why: The gist of what I say in the video is that you shouldn’t hold your breath waiting for SEO to die!  For many businesses it will be an investment that will pay them back for decades to come. When will Google die? Have you stopped searching on the internet for things suddenly? Are less and less people getting access to computers and the internet? Yes, sometimes you have to adjust your plan for ranking well in the search engines. However, this is true for almost every business in most of its endeavors!  If you’re not constantly making your business better, you’re falling behind. I digress. Contact me if you’d like to discuss the long term value of SEO for your business.  

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When Will SEO Die?

Friday, July 10, 2015

Google’s Quality Site Patent

Google’s Quality Site Patent Here is an interesting article about one of Google’s patents that deals with determining the quality of a site for ranking in the Organic results.  It talks about Paid Search as well. Here’s an outline of how they interpret it: I’m not sure if that makes any sense to you, but it sure is a wonky way to talk about it to me!  Google obviously doesn’t want to give away their secrets, but they do want to protect themselves from getting sued by someone else who patents this.  So they get strange Patents that have clues that are heavily obfuscated. So, at a minimum we know they calculate a quality score for a site for Ranking in the Search Results.  We already knew that. There are many angles that they look at and many different tests.  However, I think looking at the Trust Flow based upon Trusted Seed Set of Sites and Domain Authority and Engagement, we can skip past much of the gobbledy-gook and get an idea of what the quality score might actually look like. Unfortunately, there isn’t 1 final number that you can compare everything to everything else.  However, there is data out there to give us a general idea. If you’d like to know how high or low on the quality score your website(s) are, then contact me and I’ll look into it for you. Have a great day!

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Google’s Quality Site Patent